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Nurse the urban hippy inside with unpretentious pieces from a very non-jaded New Yorker Brooklyn poet-turned-designer, avalove.

Peacock plumes, lupin flowers, hummingbirds, and her own poetry are common themes in avalove's designs. Nature-inspired wrap dresses bridge the gap between flower-child and rock star. Want to look a like a modern Janis Joplin without all the heroin, and the crazy? This line is for you. The clothes are smart and funky with a kind of pretty optimism that is increasingly rare in a world knee deep in snark; not surprising, as Avalove's self-professed mission is to create positive, inspiring pieces.

An independent designer, avalove's online store of hand-printed wares is one of those little lighthouses of creativity in a world crowded by merchandising giants with bold-faced names, multiple store locations, and factory-made clothing. Don't get us wrong, a store-bought basic can be a good thing. But these designs, that will make the most cynical city-dweller smile instead of smirk, are even better.

- Olivia Purnell, GEN ART

avalove shop was founded by poet  Ava M. Hu in 2008. 

Find us at Chelsea Market's Artists & Fleas Chelsea and come visit our new Soho Shop on Broadway and Prince NYC at Artists & Fleas Soho.

For more about Ava, please see theenlightenmentprojects.com

 

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